Sr Marketing Manager - Fintech Company ( Provides Business Loan to the SME ) Job Description: Key Focus : Offline followed by Campaigns comprising of 80% focus in product/campaign mgmt and digital marketing (Google/Facebook Paid) is only 10-20% max Key Responsibilities: - Brand Marketing and Public Relations. - Developing the company as innovative brand to ensure the staff, customers and digital profile across all stakeholders consistently reflect our values and proposition. - Work with the leaders on driving the PR activities- to raise further their profile with key target audiences. - Strategize and implement creative ideas, surveys for upliftment of the brand. - Drive the reach &amp; quality of corporate communication to create better awareness of performance, vision &amp; strategies Product Marketing (Business Segment &amp; Partner Marketing along with Campaign Management). - Understand &amp; Segment the potential customer base for each segment and develop customized marketing opportunities. - Own Ideation &amp; execution of Marketing strategies to increase awareness and optimize the buyer journey as it relates to specific business/channel/partner segments. This will include (but not limited to) segment specific campaigns, alliances, affiliates, events, visibility in various relevant forums etc. - Work with Business Teams for the strategy around product messaging, positioning and marketing for new launches and/or new business acquisitions via relevant campaigns. - Plan Segment/Channel/Partner specific Annual Marketing &amp; Communication Calendar incorporating various possible campaigns basis industry trends, events, seasonality in business and other relevant factors. Research &amp; Analytics (to understand target segments and to penetrate with effective segments) - Analyze the performance of Campaigns using historic benchmarks and test new innovative ideas to improve them- - Research the sector, market trends, customer attitudes, competitors and bench marking best practices. - Continue to develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level. - Automate relevant marketing initiatives/campaigns - Promote relevant data-based tracking for every campaign/marketing initiative Post-Acquisition Customer Engagement. - Orchestrating internal and external communications through multiple channels and successfully achieving desired impact. - Actively generating customer insights to ensure business decisions are taken in view of customer expectations. - Driving customer relationships to retain customers and to create cross/up-selling opportunities, culling out new success stories. If want to explore this opportunity, kindly acknowledge and share below information along with your updated CV - Current Company - Current Location: - Current CTC: - Expected CTC: - Notice Period: - Interview Availability Swetakshi Tomar Talent Acquisition Executive Talentiser Pvt Ltd Contact no:7290041780

Gurgaon/Gurugram

Senior Marketing Manager - FinTech Firm 

Senior Marketing Manager - FinTech Firm  ,Job Description for Senior Marketing Manager - FinTech Firm  in Buzznblitz Pvt Ltd. in  Gurgaon/Gurugram for (4-14) years of experience. Apply Now!

Job Description for Senior Marketing Manager - FinTech Firm  in Buzznblitz Pvt Ltd. in  Gurgaon/Gurugram for (4-14) years of experience. Apply Now!