Senior Marketing Manager - Creative Agency

About Company

Our client is an all-in-one Creative Agency that takes care of all the creative needs under one umbrella. They believe in the use of words, concept and ideology to structure a company's brand identity and provide them with a holistic approach towards their goal of establishing a digital footprint catering to all sections of the industry.

Their umbrella shelters multiple subunits. Each unit plays a pivotal role in transforming its customer's digital journey.

Responsibilities:

- Create proposals based on the market and customer insights, including value proposition, pricing, strategy and target audience.

- Organize various marketing campaigns across different platforms. Design, plan, and execute them and measure it's effectiveness.

- Keep an eye on all marketing channels from website to social media and everything else in between.

- Create brand awareness, come up with creative and innovative ideas and help in advertising and promoting.

- Attract, convert and monitor the marketing traffic and achieve the desired goals.

- You'd have your own high performing marketing team, so ensure effective coordination takes place within as well as with other teams to achieve desired results.

- The marketing budgets are in your hands to acquire effective tools and resources, and the budget for various projects, would be handled by you as well.

- Build and maintain relationships with multiple stakeholders and clients, and excel in different fields of the market.

- You've the authority to implement and improve any on-going marketing strategy and plan a better one if required.

- Come up with content strategies based on business objectives for our targeted audience across all platforms.

- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.

Requirements:

- Bachelor's / Master's Degree in Business or any related field

- 5-7 years of work experience

- You know market segmentations, product and service strategy, competitive strategy, and product/service development inside out, establish KPIs and plan resources in accordance with those KPIs"

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

- Your knowledge about various marketing and analytical tools such as Wordpress, Google Analytics, Google Ads, etc. is an advantage

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- You carry leadership qualities and have managed a number of marketing teams and have the desire to nurture your teammates.

- Your verbal & written communication skills have always been on point.

- Should know tools like Hubspot, Zoho CRM, making marketing pipeline and architectural solutions

- Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally

- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.