Senior Marketing Manager - Backpacks Category

Senior Marketing Manager

Roles & Responsibility :

- The person is responsible for product development & management of a Backpacks category.

- Develop products by identifying potential product gaps, conducting market research, generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction.

- Developing go to marketing strategies for various sales channels and implementing them.

- Building a strong relationship with business leadership, marketing, sales, design and development teams.

Looking from industry : Consumer Durable / FMCG/ Paints