Senior Marketing Executive - B2C

This is a fantastic opportunity for a future Marketing Manager to join an established B2C organisation as the Senior Marketing Executive where you will drive end to end campaigns working closely with the sales force to continue the growth of the organisation.

This is a hands-on role encompassing the full marketing mix where you will be given the autonomy to run campaigns with a strong emphasis on direct marketing to segmented audiences using on and offline channels.

Location - Andheri, west

ExperienceRequired-3-5years

Responsibilities of the Senior Marketing Executive:

- Sales Collateral; help with the creation of a wide variety of online and offline materials to support the sales team - brochures, presentations, case studies and pitch decks.

- Campaign Management; manage a variety of end to end marketing campaigns to drive awareness and leads. You'll be involved in the planning, segmentation, creative and execution.

- Content Marketing; write long form blogs that are optimised for SEO and our target keywords.

- Website; use the CMS to update the website with content, ensure its optimised for SEO and track its performance in Google Analytics.

- Social; post and repurpose content across our social channels.

- Email; create and send out our monthly newsletter through CRM

- CRM; segment data for campaigns.

- Ensure consistency in branding across all marketing channels.

- Work towards enhancing the brand image and recognition.

- Establish and maintain relationships with key partners and influencers.

- Collaborate with external agencies for marketing-related activities.

- Analysis/ROI; pull together data for the Director and track the marketing spend.

Company Profile:

Allure Medspa is a leading cosmetic surgery centre in India since the last 22 years and committed to providing the highest standard of care to our patients .In 2020, Vardan Nursing Home Pvt. Ltd., a surgical center at Goregaon, West got accredited with NABH (National Accreditation Board for Hospitals & Healthcare Providers).We believe that creating, and sustaining, a satisfying and enriching work the environment contributes to the quality of care we provide our patients. Establishing a foundation which nurtures each member of our team and promotes warmth, respect and appreciate every team member's contribution, and management strongly believes that they are as good as the team.We hope you will take pride in being a member of our team as we endeavor to create a challenging, enjoyable and rewarding work experience rich in benefits. We are committed to helping you reach your full potential