Senior Manager - Web Analytics - Bank

Sr. Manager - Web Analytics - Bank

Given below the position details with a Leading Bank :

Position - Sr. Manager - Web Analytics

Grade - Sr. Manager/Chief Manager

Function - Digital Marketing

Location - BKC Mumbai

Job Purpose : You will be responsible to lead the discovery & execution of insights from web traffic data to help better understand the users, and reporting back with easy-to-understand data visualizations and clear solutions.

Key Primary Responsibilities :

- Drive the excellence of our web analytics capabilities, including implementing best practices on collection, reporting and analysis of website data to drastically improve the user experience

- Execute a data and reporting strategy through a combination of data consolidation, validation, gap analysis and creation of holistic dashboards / presentations to executive leadership to inform and launch new lines of enquiry

- Design and implement the full cycle of A/B & multivariate testing from hypothesis creation to post experiment analysis and presentation of results

- Sample size estimation and define analytical needs for hypothesis testing

- Drive tagging initiatives, implementation, best practices, trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately

- Work with the website & marketing technology team to identify gaps in the data capture strategy and collaboratively implement enhancements

Secondary Responsibilities :

- Demonstrated ability to process and perform data setup work with a high level of quality and efficiency.

- Develop and enhance business knowledge and skills that align with the changing business needs