Senior Manager - Visual Merchandising - Mobiles

Senior Manager- Visual Merchandising-Mobiles (Batch 2016 or 2017) Female preferred (3-9 yrs)

Customer understanding :

- Be the voice of the customer internally

- Understand customer needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities

Merchandising :

- Craft the user journey for a mobiles browser on platform by creating relevant merchandising content for the smartphones category

- Make the category landing page of mobiles rich with shopper centric content such as listicles, Product Recommendations, Buying Guide, Latest in mobiles etc

- Create engaging content to drive maximum impact for merchandising led traffic in order to generate increase in CTR (Click through Rate) and conversion

- Experiment with different callouts and imagery to ensure there is no fatigue /monotony in the communication for the customer

- Take merchandising actions across brands, models and growth led company initiatives such as affordability led levers and Value Added Services (VAS)

- Closely coordinate with the merchandising analytics resource within the team to understand the impact of the initiatives and keep coming up with frequent refreshes and more impactful callouts in order to drive higher engagement

- Closely work with the Ads team and suggest the most impactful callouts for the models that are being monetized.

Go to Market Strategy :

- Work on the go-to-market planning for the launches and site wide events to create intrigue and hype among customers via merchandising channels.

- Assimilate customer reviews/expert opinions about the model and come up with a refreshed store to drive sustenance for the model by dialing up credibility.

Skills Required :

- Consumer Understanding - Understand the consumer needs and design merchandising solutions to address the same

- Strong bias for action

- Comfort with ambiguity

- Ability to work on multiple projects at the same time

- Creative approach; lateral thinking

- Basic business understanding to solve day to day problems with creative solutions

- Basic Copy writing

Interested candidates WhatsApp: 8336987450