Senior Manager - Trade Marketing - Retail

- Planning and execution of Trade marketing promotions/ programs for entire brand portfolio. Build a monthly calendar for the activities in consultation with stakeholders such as Commercial, and Operations.

- Prepare budget across brands to ensure proper execution as per plan within timelines by appropriate communication down the line to the stores

- Lead activation programs with vendor partners to improve brand visibility

- Conduct detailed analysis to propose modifications to the trade calendar. Present findings and changes required to the strategy to management as required

- Plan monthly promotion activities, negotiate with category teams. Coordinate between Operations, Category and Supply Chain teams for price and stock

- Work closely with cross-functional teams to develop and plan market penetration strategies while designing the BTL activation accordingly

- Formulate departmental SOPs and ensure adherence to the same. Review and monitor regularly for any modifications as necessary