Senior Manager - Top-Up & Retention - BFS

Senior Manager - Top-Up & Retention

Responsibilities:

- Monitor segments and customer base up for renewal of loans or nearing completion of tenure/loan amount

- Apply demographical, behavioral and transactional attributes to identify customer cohorts/segments

- Work closely with campaign team to plan email/SMS/WhatsApp campaigns to increase top of the funnel

- Work with sales team to ensure maximum conversions, understand challenges and work on resolving them

- Build strategies to drive customer engagement and growth

- Regular reporting on progress against goals and relevant business metrics and customer insights

- Coordinate with different functions including product, technology, BD, compliance, etc.

- Tack and analyse funnels and identify ways to optimize campaigns for improvement at each step

Qualifying criteria:

- 5-7 years' experience in fintech, lending, BFSI, internet first companies, B2B start ups

- MBA from tier 1 or 2 college

- Strategic thinker with experience in lead nurturing to increase churn.

- Experience in funnel optimization, campaign planning

- Collaborator who can work with sales, product, tech, and marketing team to prioritize and align work

- Relies heavily on data for decision making and has experience in simplifying complex data

- Has worked as individual contributor and has the drive to make things happen