Senior Manager - Subscriber Marketing - Revenue

Job Specification:

Responsible for Subscription based revenues from Linear content

Key Duties and Responsibilities:

- Increasing subscription based services

- Increasing the penetration of add-on packages

- Managing upsell through various sales and communication channels

a. Co-ordination with partners for creative requirements

b. Co-ordination with internal teams for readiness

c. Efficient execution of operational jobs

d. Tracking execution of promotional plan

- Handling movement of subscribers across packages/ structures

- Trackers to be maintained

a. Publish monthly product reports

b. Promo Trackers, channel line ups etc

- Tracker performance of products & promotions and be able to highlight key indicators of variance/ trends

- Subscriber dipsticks time to time to pick up key indicators resulting into adds, drops etc