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Arpan Khurana

Director at Hashtag HR

Last Login: 13 April 2024

115

JOB VIEWS

41

APPLICATIONS

9

RECRUITER ACTIONS

Job Code

912284

Senior Manager - Search Engine Optimization - Insurance

6 - 10 Years.Gurgaon/Gurugram
Posted 3 years ago
Posted 3 years ago

- Developing SEO Roadmap: Creating SEO roadmap in order to achieve Business directives.

- Content Development: Take Ownership of Content creation for Non-Brand traffic growth. Creating detailed content plan in order to ensured growth in traffic among relevant customer segment Oversee written & Video Content creation to ensure it is as per the Google best practices for to ensure maximum ROI for Content Investment.

- Offsite SEO: Developing link building strategy and optimizing it through offsite content development & promotion

- Collaboration: Work in close collaboration with technology team on SEO projects and build BRD (business requirement document) for new SEO initiatives for better visibility that showcase business impact

- Optimization: Focus on optimization of blog and video content as well as website to leverage on existing content

- Customer Experience Improvement: Audit existing Content/Website to uncover short and long term recommendations to improve audience engagement and growth metrics

- Competitive Intelligence: Research & Perform competitive analysis to identify missing opportunities & drive growth. Keep abreast with latest happening in the industry

- Data Driven Solution: Develop data-driven recommendations, organize and analyze data to form actionable plans and create KPIs to measure progress

- Best Practices: Research & Build best SEO practices for brand website by Compiling and presenting SEO guidelines, Ensuring these are adhered to across the functions

- Reporting: Creating dashboard and reports for management to show progress MoM/WoW on business metrics like Goals, Conversion Rate, along with traffic and rankings

Typical Targets and Measures

- 1 new Major project push every quarter

- Project execution and maintenance within defined TAT

- Ensuring adherence to Google Best Practices

- Efficient and rigorous measure and checks on Website projects and ensuring 100% compliance for SEO checklist

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Posted By

user_img

Arpan Khurana

Director at Hashtag HR

Last Login: 13 April 2024

115

JOB VIEWS

41

APPLICATIONS

9

RECRUITER ACTIONS

Job Code

912284

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