Senior Manager - Sales - FMCG

Our client is one of the top FMCG Companies in India

Position vacant : Senior Manager Sales (Rural, Rewards & Recognition / Training & Development)

Location : Mumbai

Qualifications :

- Graduate / MBA from reputed Business School

- Excellent communication, interpersonal, influencing and persuasion skills; good at using PowerPoint / excel for basic analytics

- 15+ years of FMCG experience

Reports to : VP Sales

Direct Reportee :- Sr Manager Sales (R&R / Training & Development), MIS Rural

In-direct reportees : ZVP / CBH / BH / RGM

Co-ordinates : Marketing, Finance, HR, Legal, Logistics and IT

Key Result Areas:

- ABP target vs Achievement in Volume / INR

- New Towns / Markets Opened monthly

- Outlets served in correlation to Population

- No of New CPs opened

- Market Share gains

- Rural Van operation gains

- Attrition of Manpower less than 5%

Job Responsibilities :

Rural Sales & Distribution

- To Develop and execute S&D models for all brands in the Rural areas (OLP/OLM)

- Conceptualizing and formulating various S&D Models of distribution in Rural

- Continuous Increase in CP & Outlet reach so that we can reach 3 Mn Outlets in Rural

- Monitor and effectively drive Rural coverage with Van operations

- Deliver targets as per the Annual Business Plan for Rural

- Designing Trade Promotion Programs & executing it with BH / CBH / ZVP

- Driving share of shelf / Chilled Stocks with Retailers

- Provide Inputs for Marketing calendar for the year ( BTL Activations, Merchandising, Trade Promotions etc.)

Rewards & Recognition / Training

- Prepare a Training Calendar for Pan India operations

- Prepare a Training module for all designations of BH / RGM / AGM / GO

- Conduct Sales Training sessions once in a quarter for all states

- Design & periodically review Rewards & Recognition modules for sales team

- Design and effectively execute Annual Rewards & Recognition programmes to effectively boost the moral of team for superlative execution

- Periodically travel and provide OJT to weaker sales personnel in coordination with BH / ZVP

- Have a dynamic approach to maintain minimal attrition rate across Sales organization