Senior Manager - Right Sizing - Retail/CPG

Accountabilities

- Benchmarking

- Share of marketing

- Share of investment

- Strategic nature of work

- Senior stakeholder management

- Influencing skills

- Maturity to collaborate with global stakeholders

- Someone with Consulting background

- Storytelling skills

- Understanding and exposure to Marketing & Media is a must

- Tools: MS Excel, PPT, BI Tools

- Basic knowledge of statistical testing

- Strategy & transformation profiles are best fits

- Project Management skills

- Folks from Consulting backgrounds like Deloitte, Accenture, McKinsey, BCG, Neilsen/IRI

- Someone from a client facing role

- Must understand media

- Marketing transformation, budget management

- Should be comfortable working on lot of data management - data mining, data structure, etc.

Key Skills/Experience Required

The "Right Sizing" capability is a new capability in the mix which we plan to build and scale within GBS. This team will collaborate across other workstreams (listed below) and consult the business in becoming better investors.

- ROI Engine capabilities

- A&M Diagnose and Deliver

- P.A.M

In Summary this role will play a key role in developing, scaling and delivering insights to business.

Key scope for this role is:

- Collaborate with Senior Business stakeholders to understand market objectives and investment plans, devise methodologies to estimate optimal A&M spend level.

- Key responsibilities will be to work with business stakeholders, data teams and external research sources to develop perspective on brand A&M levels vs benchmarks using data, analytics and business context.

- Leverage best practices within GBS ecosystem to arrive at final outcomes

- Over the longer term, after initial diagnostics are completed on selected brands within each market, opportunity to perform "lookalike" analytics & assessment to recommend A&M investment levels across all brands

- Work done on "rightsizing" A&M investment will help inform overall portfolio allocation of A&M reinvestment over time in line with SDD and AOP targets

- The Incumbent will be responsible for stakeholder engagement (20% of time)

- Strategy and Planning: Collaborate with stakeholders, including senior management, to understand business objectives, deliver on key objectives around rightsizing by market, and develop a rightsizing & reinvestment portfolio allocation strategy. Translate business needs into actionable plans and projects, ensuring alignment with organizational goals, including potential to enhance ingoing approach to modeling/analysis to drive more impactful business results.

- Project Management: Oversee the planning, execution, and delivery of rightsizing projects. Define project scopes, timelines, and resource allocation. Monitor project progress, identify risks and issues, and implement appropriate mitigation strategies. Regularly update stakeholders on project progress, results, and impact.

- Data Analysis and Modeling: Analyze multiple datasets (e.g., A&M Spend, Net Revenue, Industry Benchmarks) to extract valuable insights and identify trends/patterns. Develop and implement processes to make the analysis easily replicable across brands & markets. Ensure data quality and integrity throughout the analysis process.

- Working with varied datasets to help inform portfolio allocation strategy for A&M and understand A&M investment level impact on business performance.

- Market Research & Market Intelligence: Identify sources of brand-level A&M investment data for benchmark brands, across multiple geographic regions and across both food and beverage players. Understand nuances of data differences across sources and recommend approach to harmonize data across sources for clear global picture.

- Storytelling & Big Picture Perspective: Synthesize data from rightsizing efforts into compelling presentations for stakeholders, leveraging and expanding upon existing presentation templates. Incorporate additional business context collected during data gathering process to help enhance overall takeaways and recommendations.

- Collaboration: Ability to work in an agile, open, and collaborative manner across the organization with individuals across varying regions, sectors, and functions (e.g., finance, marketing, D&A). Foster an innovative work environment, where stakeholders and team members have the resources and support needed to drive impact.

- Team Development: Support the professional growth and development of team members through coaching, training, and performance management. Identify skill gaps and implement strategies to bridge them. Encourage a culture of learning and knowledge sharing within the team

- Bachelor's or a master's degree in engineering/Economics/Business Management or any other relevant fields

- 8+ years of relevant analytics and/or portfolio A&M allocation experience in Marketing or Commercial in either Retail, or CPG industries. Other B2C domains can be considered

- Proven experience in consulting business stakeholders and driving change through data driven insights/solutions.

Advanced knowledge of key analytics, consulting and BI:

- Advanced excel & PPT creation.

- Descriptive statistics

- Business communication and storytelling

- Basic automation and Visualization (BI dashboards)

- Market research & intelligence skills to understand industry norms to inform benchmarking activities

- Excellent problem-solving skills and the ability to translate business needs into data-driven solutions.

- Strong communication and interpersonal skills, with the ability to effectively convey complex concepts to both technical and non-technical stakeholders.

- Think of competencies rather than qualifications, such as managerial or leadership skills, flexibility, dealing with ambiguity, working in a matrix organization, etc.

- Strong understanding of Media Analytics and A&M Management; understanding of the market intelligence resources (including syndicated data sources)

- Strong experience in designing end-to-end data science solutions, from problem identification to implementation and deployment.

- Proven ability to work across multiple projects at once (e.g., both food and beverage for a market or multiple markets at one time)

- Experience with market intelligence activities or research to identify comparable & relevant brands across markets and potential data sources to incorporate into region-specific benchmarking activities