Associate Recruiter Consultant at Bask HR Consulting Pvt Ltd.
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Senior Manager - Retention Marketing - FMCG/Online (5-15 yrs)
Job Description - Sr. Manager / Associate Director - Retention
Core Areas: Customer Retention, Segmentation, Product Management, Advanced Excel
Qualification: 5-15 years of relevant work-ex in an online B2C setup
- Responsible for uncovering opportunities to drive growth from existing buyers through upselling, cross-sell and repeat, maximizing ARPU (average revenue per user)
- Segment the existing users based on their past purchase behaviours, basis duration, and category adoption.
- Own the loyalty program to ensure high repeat business from the existing users
- Own the coupons/cashback program, leverage the same to maximize repeats from identified segments of the user base
- Own all the non-paid modes of communications to the users like push notifications, SMS, Whatsapp, Emails, etc. Orchestrate all the campaigns on these channels.
- Set up the logic of all the events in the app, which merits a communication to the user
- Experiment with communication/offer to different segments to assess what works best for a specific segment using various techniques like AB testing, geo experimentation
- Periodically benchmark app conversion rate across parameters such as useability and features against competition and industry.
- A constant hunger to derive insights from data. Extreme user-centricity and solid logical thinking
- Deep expertise in Product Management and Retention.
What We're Looking For :
- People with an endless curiosity and hunger to learn
- Owners who will think of Zepto as their venture
- Operators obsessed with customer experience
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