Senior Manager/Research Head - BARC/TAM Data - Media

Job Description

Senior Manager/ Research Head

Position Overview:

The Senior Manager role is about taking complete ownership of the research function. It involves providing research & consumer insights to sales teams.

Essential Duties & Responsibilities

- Analyzing weekly numbers and providing strategic inputs

- Competition & Environment Tracking

- Working with sales team to create category & channel decks

- Strategically involved in the Pre-launch Process

- Launch tracking (Promo effectiveness, conversions, buzz scores)

- Managing Strategy planning.

- Client/agency CPRP analysis(on exiting deals and proposals being pitched for respective broadcast partner)

Experience

Must have 5+ years of working on BARC/ TAM data

Skills required

- Strong analytical skills

- Excellent excel skills

- Above average presentation skills

- Ability to present insights and articulate data

- Must be comfortable working across brands and across departments

- Exposure in Research Methodologies - Qualitative and Quantitative is not necessary but will be an added advantage