Senior Manager - Regional Market Management - Telecom - IIM/MDI/ISB/FMS

A leading telecom organization is looking for :

Designation - Senior Manager : Regional Market Management

Qualification - MBA in Marketing, Communications from Premier Institutes

Exp. - 7-10 years of experience in driving Marketing Campaigns across bothDigital & Non Digital Mediums. Minimum 4 Years experience Brand Management

Location - Mumbai (Turbhe)

Job Responsibilities:-

- Driving generation of insights on region specific customer behavior through data analysis and mapping the customer journey working closely with Marketing Analytics and Business Intelligence teams-

- Plan and ensure execution of the non-digital campaigns for the month aligned to overall campaign framework defined by National Market Manager.

- Design localised campaigns to generate incremental order book-

- Creating and driving Cross Sell Marketing programs along with Market Manager to drive EPPC-

- Develop and manage regional advertising campaigns, brand development and PR initiatives for achieving the marketing goals.

- Monitor and evaluate the campaign performance to further achieve the marketing goals

SKILLS DESIRED :

- Good understanding of the top B2B segments like BFSI, IT/ITES, Mfg etc

- Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that attract new customers

- Experience with online marketing, including social media and content marketing

- Experience in driving Advertising campaigns in B2B Segment

- Excellent communication skills

- Proven track record using data-driven insights to build customer-backward strategies

- Good analytical skills and ability to analyze and synthesize data, interpret customer insights and turn them into marketing strategies and tactics Brand Management, CategoryManagement Experience