Senior Manager - Public Relations - Fashion & Lifestyle

Senior Manager - PR (Fashion and Lifestyle)

Job Description:

As a Senior PR Manager for Fashion & Lifestyle, you will play a pivotal role in shaping the public image of our client's brands. This position involves developing and executing PR strategies, leading a dedicated team, and nurturing strong relationships with clients and media partners.

Key Responsibilities:

- Develop and implement strategic PR plans to enhance brand visibility and reputation for our fashion and lifestyle clients.

- Provide leadership and mentorship to a team of PR professionals, ensuring they meet and exceed their goals.

- Cultivate and maintain strong relationships with clients, media outlets, influencers, and industry stakeholders.

- Create and execute innovative PR campaigns that generate buzz and excitement within the fashion and lifestyle space.

- Manage crisis communication efforts effectively, safeguarding the client's reputation.

- Stay informed about industry trends and competitive activities, identifying opportunities and challenges.

- Drive measurable results and ROI for clients through effective PR campaigns.

- Oversee PR budgets and resource allocation efficiently.

- Collaborate seamlessly with cross-functional teams to deliver integrated campaigns.

- Provide regular reports and insights to clients, showcasing the impact of PR efforts.

Qualifications:

- Bachelor's degree in Public Relations, Communications, Marketing, or a related field; a Master's degree is preferred.

- Minimum of 6 years of PR experience in the fashion and lifestyle industry, with a strong track record of success.

- Strong leadership and team management skills.

- Exceptional communication, writing, and presentation skills.

- Proven ability to build and maintain relationships with media, clients, and influencers.

- Creative thinking and a talent for compelling storytelling.

- Ability to thrive under pressure and meet deadlines in a fast-paced environment.

- Proficiency in PR software and tools.

- A deep understanding of current fashion and lifestyle trends.

- Crisis management experience is a valuable asset.