We have been retained by our client, a well-established, professionally managed NBFC (Non-Banking Finance Company), to identify a Senior Manager - PR, Communications &amp; Branding to be based at Mumbai. Job Purpose: - Ensure that a brand remains recognizable, up to date and exciting to customers. - Development and execution of marketing strategies for company's target market to meet organizational objectives and goals. - Develop &amp; manage PR initiatives &amp; campaigns for the company across platforms to raise brand awareness with stipulated budget and resources. - Develop, align &amp; integrate Consumer PR strategy &amp; plans to support overall brand objectives. Key Responsibilities: - Plan ways to promote and change the public perception of the organization and create compelling customer value proposition to enhance the company's brand image. - Developing strategies and managing marketing campaigns across print, broadcast and online platforms to build the credibility of brand. - Implement direct marketing campaigns by analyzing industry trends, and competition &amp; consumer insights for customer acquisition. Develop campaign content strategies across all platforms including Facebook, Twitter, LinkedIn etc. - Conceptualize &amp; Plan Promotional Events, Launch Activities, to facilitate Marketing &amp; Activation. - Motivate and manage business partners, including advertising and research agencies to develop world-class campaigns to meet communication and business objectives. - Monitor and interpret market and research data. - Identify key platforms &amp; media mix for brand communication. - Ensure marketing budgets achieve optimal returns. - Design and manage content for various collaterals and the website. - Responsible for all external communication including PR for the company. - Identifying PR objectives, providing direction to Agency and planning course of PR activities by effectively utilizing Agency resources and experience. - Drafting press releases, statements, briefs to initiate stories, responses to journalists- queries and other inputs for the media. Also, support internal employee communication for business purposes. - Coordinating with officials / spokespersons with a view to getting timely access to information required by the media/ ensuring execution of planned activities. - Developing the approach for expanding the social media presence and acquiring new members, building the content strategy and analytics reports. - Running digital and social media campaigns. - Development of PR strategy and execution of plan; including traditional and social media. - Creation of a stakeholder map and implementing an engagement strategy to raise brand reputation. - Accountability for media and communications performance metrics in the market. - Help to communicate the brand campaign strategy and developing ongoing activations. - Support events in market and manage media at events - Management of research and content development - Manage the direct-to-consumer social media strategy efforts, including serving as liaison to outside vendors as needed. - Strategic planning, execution and sustainability of CSR programmes. Desired Skills/Competencies: - Understanding of public affairs - Develop and execute creative social media strategy. - Strong content development and management skills. - Thorough understanding of digital marketing channels, strategies, and metrics - Demonstrate success managing PR communications including outside agencies. - Excellent written and verbal communication skills. - Strong research and analytical skills. - Budget-management skills and proficiency. - Ability to think creatively and innovatively. - Analytical skills to forecast and identify trends and challenges. Candidates Profile: Candidates should be MBA's from reputed B schools with 7 to 8 years- experience in financial institutions/ Banks/ NBFC's or from an agency handling the function in the BFSI sector.

Mumbai

Senior Manager - Public Relations/Communications & Branding - NBFC 

Senior Manager - Public Relations/Communications & Branding - NBFC  ,Job Description for Senior Manager - Public Relations/Communications & Branding - NBFC  in Corporate Search & Placements Pvt. Ltd. in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for Senior Manager - Public Relations/Communications & Branding - NBFC  in Corporate Search & Placements Pvt. Ltd. in  Mumbai for (7-8) years of experience. Apply Now!