Job Role: Product Strategy Manager for Heavy Commercial Vehicles
Location: Indore
Level: Senior Manager
Education required : MBA (through out first class)
Job description:
- Formulate medium and long term product plan and product strategy for medium and heavy duty range of haulage truck for domestic and exports markets.
- Spearhead Future Truck study, defined prerequisites, feature requirement, value proposition and brand strategy by extensive market research by designing research methodology.
- Develop 'Go to Market' plan for new platform, define product plan, features, FAB, price and product positioning based on market segmentation.
- Introduce virtual customer clinic, conducted product centric customer innovation workshop and segment studies for HD platform to define customer need and identified segment driver for product positioning.
- Develop FAB and marketing material for POP development and impart training to team.
- Conduct different customer clinics to capture specific customer requirements and led two major segment studies (Steel & container segments) for end-to-end logistics value chain mapping.
- Propose BS IV product strategy scenarios by identifying key drivers, defining competition landscape, price positioning, long-term volume projection and profitability estimates.
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