Senior Manager - Product Marketing - IT

Senior Manager - Product Marketing

In this role, you will:

- New client acquisition across all operational regions

- Drive, manage and grow revenue through SEO and PPC for all websites

- Rationalize, optimize and oversee the structure and content of our regional and global websites, links, and blogs to ensure a healthy and growing flow of connections with our target audience.

- Ensure there is a process to ensure content is topical, relevant and up to date; and proactively managed where key pages are search engine optimized, and there is personalization of engagement with visitors to our sites.

- Own, build and drive the overall go-to-market strategy to further extend product reach into the education segment

- Work closely with the Demand Generation team in the development of campaigns and programs that will drive leads and revenue.

- Gain and maintain a deep understanding of our product offerings, customers, prospects, competition, and market, and apply this knowledge to influence the product roadmap and business strategy.

- Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales processes and make recommendations for improvement.

- Enable sellers to be successful with trainings and tools, including pitch decks, product demos, use cases, and battle cards.

- Develop value-based messaging and positioning that communicate how solutions uniquely solve audience problems, and collaborate with the Content Marketing and Growth teams to bring the story to life through collateral, web content, videos, presentations, white papers, and more.

- Monitor and report on the performance of our product in the market, and communicate the results of related sales and marketing efforts.