Senior Manager - Product Marketing - IT

Senior Product Marketing Manager

- We are seeking an innovative senior product marketing manager to improve our company's marketing strategies and competitiveness. As a senior product marketing manager, your duties will include analyzing competitor behavior, identifying market trends, and increasing our market share.

- To be successful in this role, you should demonstrate a great track record in managing product marketing and interpreting marketing metrics. First-class senior product marketing managers act as brand ambassadors and capitalize on consumer behavior trends.

- Analyzing marketing strategies to identify new opportunities.

- Developing consumer-based marketing and branding strategies.

- Liaising with management, marketing, sales, and production teams.

- Developing and launching new product lines and identifying new customers.

- Establishing targeted customer and industry partnership networks.

- Monitoring key marketing metrics and developing market segmentation models.

- Integrating user-experience feedback in product updates and innovation.

- Performing competitor analysis toward an increased market share.

- Developing consumer-oriented marketing products and branding strategies.

- Incorporating emerging solutions and technological advancements in new products.

Qualifications:

- Bachelor's degree in marketing, business development, or similar.

- Master's degree in business administration preferred.

- 3-5 years of experience as a senior product marketing manager in a related industry.

- Proficiency in EMM and CRM software, such as HCL Unica and SalesForce.

- Advanced knowledge of consumer behavior sciences and marketing strategies.

- Demonstrable experience in product marketing and innovation.

- Exceptional ability to increase competitiveness and market share.

- Ability to develop strong customer relations and feedback channels.

- Advanced competency in researching market trends and consumer behavior.

- Ability to identify strategic industry partnerships and build effective networks.

- Exceptional interpersonal and communication skills.