Senior Manager - Product Marketing - Electricals

Strategy & Planning :

- Track industry trends globally and locally and have a comprehensive knowledge of competitive environment including knowledge of competitors' products, pricing, promotion and placement.

- Define product details, messaging, and core market differentiation; ensure consistent positioning through all channels of communications - internal & external.

- Frame product marketing strategies and prepare the yearly planning process and marketing plans.

- Develop the financial aspects of new product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

- Monitor the external environment to identify areas of improvement in the department and suggests methods for improving efficiency, quality and costs of marketing campaigns.

Functional Responsibilities :

- Lead and manage the Product Marketing team to ensure key deliverables are achieved

- Drive user acquisition and audience engagement with specific focus on digital marketing tactics - build partnerships to amplify product positioning.

- Ensure that strategic plans, demand forecasting and other related functions are taken into consideration when managing marketing programs for products

- Increase marketability of PLSIND products through the development and implementation of customer focused communication and marketing strategies

- Support and work with sales and consulting team on lead generation activities, including trade shows, email campaigns, hosted events, etc., with messaging and collateral and ensure appropriate follow-up materials for sales to execute on leads.

- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products.

- Ensure timely preparation and submission of various reports as required by various internal and external stakeholders

- Data analysis - sales opportunities (Region, product, process etc.,), competitor analysis, impact of marketing tactics of competitors products and suggest counter measures

Organization Development :

- Ensure development and deployment of Standard Operating Procedures in the department

- Lead cost saving efforts by facilitating identification of cost saving opportunities and ensuring follow up action on the same

- Guide the implementation of process improvement initiatives within the department

- Establish reporting & review mechanisms to track operational performance of the department and ensure course correction & corrective action, as appropriate

People Management :

- Take overall responsibility for people development initiatives and building up in-house capabilities for the employees in the department

- Drive a performance driven culture in the team by timely monitoring, review of performance parameters and feedback to the team members

- Contribute towards development of talent for the department by providing subordinates with adequate exposure and growth opportunities to enable readiness for higher roles

- Update job knowledge of team members by making them participate in educational opportunities