- To conceptualize, develop and implement a comprehensive strategy/framework for customer usage & retention
- Segmentation & targeting - Identification and sizing of target segments - Demographic & Psycho-graphic and devise strategies & programs to target the same
- Working closely with the marketing resources to execute the national strategy, clearly articulating policy guidelines and national frameworks for the circles to operate in.
- Usage Enhancement strategy & programs
- Identification of collaboration opportunities with other lines of businesses
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