About the role Our ideal candidate is a passionate experienced B2C product manager who has worked on building technology product features with a deep understanding of growth methodologies, working with various stakeholders across business lines to drive growth. Key Responsibilities - Responsible for building Tech product features and website flows that result in increased funnel with best user Acquisition, Activation, Engagement, Retention, Referral, Revenue. - Working closely with the marketing team to implement Product features to support various initiatives of Content Marketing, Performance Marketing, affiliate marketing, influencer marketing. - You will also be closely working with Business stakeholders, UI/UX Design team, Analytics and Tech teams to identify growth opportunities throughout the entire company and implement the same through Tech Features. - You will have to understand user behavior on the website and implement a complete customer journey through tech and ideate around interventions to improve customer experience, engagement thereby improving conversions. - Work with Marketing to optimize online channels performance including Google Ads, Facebook Ads and ad networks to improve acquisition efficiency, user lifespan and lifetime value. - Provide insights behind the numbers for each Tech implementation and recommend/steer corrective action. - Identify and implement the best communication at the best time using the best channel to nudge a user towards conversion. - Identifying top channels and running organic experiments to drive growth. - Work with SEO, ASO to provide Tech support to ensure higher visibility of the website/app. - Propose new projects and work with the marketing team to create growth loops. - Decrease the overall CAC. - Effective Content sending Product Features like emails, social media posts, WhatsApp, SMS, push notifications that support the lifecycle strategy for toothsi users, including onboarding, engagement, and retention programs. - Partner with our Analytics team to measure the impact of each campaign, and develop ways o scale our campaign. Work cross-functionally with product, engineering, sales, marketing, analytics and creative to meet ambitious growth targets. - Partner with Data Science to leverage machine learning to automate campaigns and improve targeting. - Develop full-funnel plans including media mix, audience segmentation, landing page design and A/B testing - Master the nuances and usages of different data sources including Google Analytics, WebEngage and internal data sources. And work with data team to enable in-depth marketing analytics - Analyze marketing funnel to identify pain points and improve overall effectiveness - Work across teams to enhance conversion tracking, attribution model and marketing Analytics Skills Required: - You should have a minimum 6 years of experience as Product Manager working with Tech teamwhile doing growth hacking, preferably in the e-commerce or B2C product industry. - Experienced in performance marketing / growth with custom strategies on multi-lingual / multi-geo; entertainment / media / tech industry experience is a plus. - Must have a proven track record of achieving growth using primary focus on building Product features. - Relevant experience from working in a high-growth company with sizable media budget - Must be a self-starter, a team player and a go-getter who loves to take on hard problems and has a high affinity to collaborate in a startup atmosphere. - Hands on experience in extracting data from various tools in order to deep dive and analyse the performance drivers. - Strong marketing mindset with problem solving skills. - Extensive knowledge of tracking mechanisms and analytics tools like Amplitude, Google Analytics, Google Tag Manager, WebEngage, Appsflyer or equivalent tools. - Proficiency in one or more Conversion Rate Optimization (CRO) tools - Experiences with marketing automation tools and workflow automation tools is a plus - Knowledge of programmatic & biddable platforms like Google AdWords, Facebook, DBM, etc is a plus. - Knowledge of keyword research & SEO, experience with tools like SEMRush, Hubspot and others is a plus. - Knowledge or experiences in Tableau, Python and SQL is a plus

Anywhere in India/Multiple Locations

Senior Manager - Product Growth - IT 

Senior Manager - Product Growth - IT  ,Job Description for Senior Manager - Product Growth - IT  in Blue First HR Consulting in  Anywhere in India/Multiple Locations for (6-12) years of experience. Apply Now!

Job Description for Senior Manager - Product Growth - IT  in Blue First HR Consulting in  Anywhere in India/Multiple Locations for (6-12) years of experience. Apply Now!