Senior Manager - PR - Media

JOB OBJECTIVE, in order of your priorities:

- To help position the consumer brand in the desired space with a PR strategy and execution plan (Strategy to Execution is a 30:70 ratio)

- To develop and maintain internal brand-led communication with different entities within the organisation

JOB DESCRIPTION:

- Create and execute the strategic plan for all PR-led initiatives, including goal-setting and problem/opportunity analysis and execution

- Manage all internal communications with respect to the brand and liaison with key HoDs on the same

- Help retain and manage an external PR agency for all critical, large-scale projects, and ensure timely sand satisfactory deliverables (as outlined form time-to-time)

- Develop a strong relationship with the media fraternity on a one-to-one basis, wherever required

- Working closely with (Marketing) team members, especially w.r.t events & promotions, to maximise PR opportunity

- Any other marketing/ PR responsibility that may be deemed fit from time-to-time