Senior Manager - Performance Marketing - Mattress & Furnishing Business

Hiring Senior Manager- Performance Marketing for a leading D2C startup in Mattress & furnishing based in Mumbai.

Role - Senior Manager- Performance Marketing

Experience - 3-9 Years

Reporting to Founder

Work form office

Alternate Saturdays Off

Key responsibilities :

- Strategies, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube)- Facebook Ads & Linkedin Ads.

- Oversee growth in performance campaigns to meet the brand's business goals and strategies.

- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.

- Work with the Design & Product Marketing teams to develop Landing Pages specific to the context of the Campaigns/Ad Groups

- Build Social campaigns and the related Ad assets in coordination with Design and Product Marketing teams.

- Perform ongoing keyword discovery, expansion, and optimization.

- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.

- Monitor campaign performance & budget pacing on a day-to-day basis. Write ad copies, landing pages snippets and descriptions, etc.

- Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and performance.

- Measure the Campaign performance parameters methodically on Gsheets, analyze campaign performance, compile and present detailed reports with proactive insights.

- Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.

- Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.