Senior Manager - Performance Marketing - FMCG

Senior Manager - Performance Marketing

Your Key Responsibilities :

- Responsible for Overall planning, account operations management

- Managing cross-functional workstreams

- Drive acquisitions through digital marketing initiatives with a focus on major search engines, display networks and video platforms

- Setting up new acquisition marketing programs, experimenting aggressively, and prioritizing initiatives to scale the number of subscribers on the platform

- End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.

- Report on monthly performance, targets and trend data, sharing key insights with the senior leadership team

- Identify market opportunities that will strengthen Apna Klub's foothold as the preferred selection for procurement needs

- Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends

- Ideate and execute strategies for keyword optimisation, campaign restructuring, improved retargeting of the users with the ultimate goal of acquisition and activation on the platform

- Work closely with other Growth teams to build insights and actionable ideas at a user level

- Work closely with the local content and marketing teams to build the right frameworks that can drive acquisition efforts by micro cohorts and user segments

What to Bring :

- Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring

- 3+ years of experience in managing complex projects with multiple stakeholders with high attention to detail

- Ability to turn complex data and insights into easily understood data stories

- Having a growth mindset and someone who is comfortable in a cross-functional environment and has to work on challenging problems and deal with ambiguity

- Ability to lead with influence and work collaboratively with multiple cross-functional teams

- Experience leading high-cadence controlled experimentation

- A willingness to work outside of the scope in order to bring alignment and better overall outcomes to the business at large