Senior Manager - Performance Marketing - eCommerce - IIM/ISB/MDI/FMS

Senior Manager - Performance Marketing ll MBA From Tier 1 ll Females Preferred

The role is responsible for managing the marketing investment budget for the E Commerce channel. He/she is expected to work as a digital marketing subject matter expert and derive high return on investment for marketing spends of the E Commerce channel.

OVERALL OBLIGATION:

1. Work on high impact, strategic and consumer acquisition-focused projects (related to paid digital marketing, growth levers, partnerships)

2. Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives, driving tangible growth through efficiencies

3. Responsible for tracking the performance of all campaigns that are run

4. Designing and developing the campaigns with Brand Managers & Commerce Key Account Managers.

5. Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc. 6. Influence the brand positioning, feature prioritization and go to market strategies through data

7. Implementing the performance marketing strategy

8. Optimization for campaigns to ensure the best output, setting up campaign, adgroup, ads, and budget correctly

9. Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate

10. Generate Media performance and build data visualization, analysis and insights 11. Monitor budget usage for all platforms.

12. Working closely with Media and Creative Agencies

DESIRED SKILLS AND EXPERIENCE :

1. Strong analytical mindset and knowledge of performance marketing metrics

2. Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved

3. Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights

4. Minimum of 3 years digital marketing experience in brand, ecommerce or digital agency

5. Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally

6. Highly organized, good time management and the ability to meet deadlines

7. Excellent English in written and verbal communication skillsf