Senior Manager - Performance Marketing - eCommerce

Role & Responsibility:

- Understand the product, market & business metrics, and how paid acquisition fits into the overall growth model.

- Become a product evangelist first.

- Be responsible for performance marketing across digital channels such as google, Facebook, Instagram, YouTube, e-commerce marketplaces, programmatic & affiliates.

- Define and execute campaigns with external agencies on a day-to-day basis.

Own the channel metric to get maximum ROI out of the budget.

- Work on four streams viz website, social media marketing, e-commerce marketing & SEO/SEM.

- More Details ( what a day-to-day looks like).

- Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable.

- Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs.

- Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies.

- Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns.

- Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance.

- Coordinate with the creative and content team and help them to drive the overall creative and content strategy with supporting data and analysis.

You should apply if.

- You have 8+ years of work experience in performance marketing for consumer products.

- You seek high ownership, independent environments, and feedback-oriented cultures.

- You have business acumen to appreciate and understand levers for business growth and profitability.

- You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and e-commerce marketplaces.

- You are good at developing and managing the content strategy in line with our brand narrative.

- Should have prior experience of setting up/working with an E-shop/e-commerce marketplace.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or digital advertising campaigns.

- Prior knowledge of analytics tools (e.g., Google Analytics, MozPro, SEM Rush, ahRefs).

- Knowledge of marketing automation, lead management tools and other direct marketing platforms would be advantageous.