Senior Manager - Performance Marketing - eCommerce

Job Description :

- Build plan & strategy to shape SEM & ReTargeting channel for some of the key category portfolio.

- Regular interaction & insights sharing with internal Category teams to build the Performance Marketing Strategy

- Plan new initiatives & experiments for ReTargeting & SEM channels to explore future growth opportunities

- Manage Company's SEM & ReTargeting channel optimization and evolution across categories

- Build processes to streamline Optimization, Campaign Management, Analytics activities for the channel portfolio

- Design and execute a channel growth plan to expand the business aggressively

- Collaborate with Product, Engineering, Finance and Business teams for new initiatives for driving growth for performance channels.

- Coordinate with other marketing channels to drive media efficiencies.

- Demonstrate ability to work at managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems.

- Manage external publishers/partners, elaborate the requirements and closely monitor the outcomes.

- Proactively share and learn best practices from other industries that are relevant to the business.

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.