Senior Manager - Performance Marketing - Direct To Consumer Firm

Senior Manager - Performance Marketing

Life @ Damensch :

- Join us to revolutionize the eCommerce industry one dapper design at a time.

- Damensch is a direct-to-consumer brand in the men's essential wear space based out of Bangalore.

- At Damensch, we believe in enhancing the employee's personal growth first, in order to grow successfully together as a company. We strive to find like-minded individuals to offer a diverse community of people to interact and grow with, from all walks of life.

- We believe that the people we hire are the creme de la creme and need not need fixed timings or constant supervision - we believe in collaborative hours instead of the archaic method of fixed working hours. Individual accountability, cross-collaboration and transparency are of paramount importance in our organisation.

- If this wasn't good enough , let us up the ante a little bit, we offer competitive salary with two appraisals in a year (we believe in giving and receiving feedback on a frequent basis for smoother collaboration - we know it's too good to be true!), a comprehensive leave and health insurance policy (we need you to be healthy and relaxed at all times to work better) and plenty of outings and team engagements through the year (all work and no play makes jack and jill, dull people, right?)

- Anyway, enough about us , if this seems like your ideal place to work - don't wait any longer, we want to hear from you soon!

Senior Manager Performance Marketing (5-8 years work experience) :

- The candidate will have to come up with strategies for running ads across platforms like Google, Facebook, DV360, Affiliate and ad networks etc.

- They will have to optimally invest across digital platforms and monitor performance of each digital platform; identify and implement opportunities for improvement.

- They will have to develop customer segments at various levels of buying intent and manage campaign accordingly. They will also look at categories sales for driving the digital strategy in-line with the performance metrics like CPT, ACOS, ROAS, conversion %, revenue goals.

- The candidate will have to develop deep partnerships and build joint business plans with platforms, networks, affiliates, OEMs and intermediaries.

- Strong understanding of marketing technology and knowledge of Analytics, Attribution and Planning tools like Google Analytics, AppsFlyer, MixPanel, Adobe Omniture, DV360 etc. is expected.

- The candidate must have working knowledge of SEO and latest practices and hacks.

- The candidate must have a strong marketing and analytical mind-set backed with good problem-solving skills.

- The candidate will be expected to interact with various internal teams for getting creatives designed, resolve product related issues, get deeper analysis on data. As well as interact with external teams like vendors, partners, ad networks etc. The candidate should be able to communicate and co-ordinate seamlessly with all these teams and get the work at hand done.

- Should have an experience of managing a small team of at-least 2 people