Senior Manager - Operations/Sales & Distribution - FMCG

JOB OBJECTIVE

The role is responsible for managing franchise bottlers. This involves identifying profitable volume opportunities in the assigned geographical area, designing and implementing suitable marketing initiatives, ensuring that all standards of market execution is adhered to. A crucial aspect of this role is building bottler organization capability and assisting in acquiring a social license.

EDUCATIONAL QUALIFICATION :

ESSENTIAL: Advanced degree beyond graduate level education in a university or equivalent

DESIRED: MBA from a Premier B School

MINIMUM RELEVANT EXPERIENCE REQUIRED:

9 -12 years required; Experience in Sales & Distribution, Marketing desired.

TRAVEL REQUIREMENTS: 30 - 50%

KEY RESPONSIBILITY AREAS

1 Build a profitable partnership with franchise bottlers based on mutually beneficial goals and objectives

2 Ensure joint development of 3 year strategic plans and Annual Business plan

3 Drive and achieve stipulated volumes and market share to gain over competition

4 Act as the company representative at the bottler location to guide on company directives

5 Drive and achieve stipulated category wise volumes and market share to gain over competition

6 Accountable for joint planning and implementation of relevant marketing initiatives with the bottler to maximize sales and drive revenues

7 Ensure bottler compliance to company best practice guidelines in the area of product, package and promotion whilst implementing marketing strategies

8 Build strong partnerships with the National key accounts in the franchise and ensure development & execution of marketing plans & promotions. Monitor & ensure timely reconciliation of accounts of NKA & bottler

9 Monitor DME / DFR spends, maintain controls on all financial parameters and ensure compliance of company directives

10 Communicate with consumer marketing and region marketing to ensure total system alignment on development and execution of marketing plans, products, programs and services

11 Continuously review and monitor Right Execution Daily (RED) scores, analyze gaps and ensure bottler undertakes corrective action to improve the same

12 Analyze quality scores by using methods such as root cause analysis, identify gaps and jointly develop corrective action plans against deviations.

JOB SPECIFIC COMPETENCIES:

1 Channel Knowledge

2 Experienced in Marketing Initiatives / Programs Execution

3 Key Account Management

4 Market & Competitive Intelligence

5 Regulatory and Legal Knowledge

6 Sales & Marketing Strategy

7 Experienced in Business Planning

8 Market Execution

Richa
8130722245