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21/10 Taranum
Lead - Consultant at ZabarHR

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Senior Manager - Media Planning - FMCG - IIM/ISB/FMS/MDI (6-10 yrs)

Mumbai Job Code: 756351

Senior Manager - Media Planning

Location : Mumbai

Ideal Candidate:

- MBA/ PG from Tier I institute, with over 6-7 years- experience in media planning, performance marketing & consumer research

- FMCG + Agency experience preferred

- Ability to understand and crunch large amount of data, such as BARC data & other databases

Job Role:

- Integrated Media Planning: Formulate strategy & execute integrated plans for campaigns across TV, digital, print, radio, OOH etc.

- Gather deep consumer insights by regularly conducting and analyzing consumer research and brand health tracking

- Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights

- Develop, in close consultation with Consumer & Trade Marketing teams, comprehensive media approach for ATL & BTL marketing initiatives

- Track & manage Marketing and media budgets

Women-friendly workplace:

Maternity and Paternity Benefits

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