Lead - Consultant at ZabarHR
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Senior Manager - Media Planning - FMCG - IIM/ISB/FMS/MDI (6-10 yrs)
Senior Manager - Media Planning
Location : Mumbai
- MBA/ PG from Tier I institute, with over 6-7 years- experience in media planning, performance marketing & consumer research
- FMCG + Agency experience preferred
- Ability to understand and crunch large amount of data, such as BARC data & other databases
- Integrated Media Planning: Formulate strategy & execute integrated plans for campaigns across TV, digital, print, radio, OOH etc.
- Gather deep consumer insights by regularly conducting and analyzing consumer research and brand health tracking
- Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights
- Develop, in close consultation with Consumer & Trade Marketing teams, comprehensive media approach for ATL & BTL marketing initiatives
- Track & manage Marketing and media budgets
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