Senior Manager - Media Planning - FMCG

Our client is one of the top FMCG Companies in India

Position vacant : Senior Manager Media Planning

Location- Bangalore

Exp- 15 years +

Qualifications : Post Graduation in Marketing/Public Relations / Advertising

Job Description :

- Being a Media Planning Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors.

- You will be leading digital strategy initiatives and the media planning cycle on one or more of our key client accounts and required to lead planning conversations across multiple digital services - Search, Programmatic, Paid Social and play a significant role in conversations relating to DX, CRM and data, and analytics strategy. You will be responsible for ensuring alignment and strategic development of integrated marketing initiatives and driving direction of overarching communication strategy to meet client marketing and business objectives.

- You'll work very closely with our Paid Media, Analytics, Digital Experience, and Creative teams to ensure were at the cutting edge of our field, as well as the clients other agency partners (Brand/PR/ATL/Creative). We're looking for people who are digital natives but have a good understanding of full-funnel - off and online - media strategies, as well as an appreciation of data-driven customer marketing and the desire to progress this practice both in concept and in activation.

- This role is best suited to someone with 15+ years' experience in omni-channel media planning either agency or client-side. An excellent understanding of integrated customer strategy principles beyond media is absolutely integral. The role is diverse and requires the individual to efficiently prioritize and manage multiple work streams at once, manage cross-agency relationships effectively, influence senior client stakeholders, and have an ability to continuously self-educate in this dynamic marketing space.