Senior Manager - Media Planning & Buying - eCommerce

As Sr.Manager for Media Planning and Buying for eCommerce Giant, you'll deliver mass media campaigns by:

- Acting as the primary contact for media agencies in India

- Working with senior management and agencies to produce impactful and cost-effective media plans

- Inputting into advertising portfolio strategy and investment models

- Developing test and learn scenarios to continue to innovate and expand media mix

- Managing budgets and timelines for media programs

- Preparing monthly budget forecasts for media spends

- Monitoring and analyzing key media buy metrics (CPP, CPM, CPC, etc.), quality, and campaign performance

- Establishing post-buy audit and optimization efforts to ensure the integrity and efficiency of the media plans

- Interfacing with commercial teams to evaluate incremental or cooperative media opportunities

- Interfacing directly with networks, affiliates and MSO's to develop new advertising programs and secure premium media

- Working alongside global advertising and media planning team on regional/global projects

Basic Qualifications:

- 10+ years relevant professional experience in media planning, media buying, and/or advertising production management

- In-depth understanding of media principles, planning and buying functions in India

- Solid industry knowledge and contacts

- Demonstrated superior negotiation skills

- Strong knowledge of media research, trafficking, tracking and reporting processes, techniques and technologies

- Ability to juggle multiple priorities and excel in a lean work environment.

- Self-motivated and comfortable working independently with minimal supervision

- Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights.

- Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the executions.

- A Master's degree in Business Administration, Marketing, Advertising or related field is preferred.

Preferred Qualifications:

- Major media agency experience as well in house media management experience for a corporate highly desirable

- Online media experience highly desirable.