Senior Manager - Media & Analytics - Advertising Firm

Responsibilities:

- Planning and buying digital media across search, display, programmatic, and paid social

- Setting up campaigns and regular inputs and monitoring of existing campaigns

- Converse with client on a regular basis to understand the campaign performance, and optimize the campaigns to ensure that media targets are realized

- Maintaining communications with the art and advertising departments to maximize media impact

- Monitoring budgetary concerns and expenditures

- Collecting data on media campaign effectiveness

- Creating daily, weekly and monthly reports to keep a track of progress

Necessary Skills and Qualifications:

- Updated certifications from Google (all levels), and Facebook

- Proficient in data analysis and insights mapping

- Comfortable with managing and reading large datasets on MS Excel

- Strong interpersonal and communication skills

- Previous experience of individually setting up and accountable for 10 crores+ campaigns ground-up is mandatory

Preferred Skills & Qualifications:

- Previous experience using Marketing Automation platforms

- Strong analytical mindset and an ability to analyse campaigns

- Relevant industry experience would be a strong advantage

- Excellent email marketing and campaign experience is essential