Senior Manager - Marketing - Telecom

Senior Manager - Marketing

With a leading Telecom Company .

Location : Guwahati (Assam)

- To lead and drive the acquisition strategy with a focus on high quality subscriber base across the key segments of B2C (voice, data) by creating the right programs (product & promotion strategy) and leveraging the right distribution resources (channel structure & incentives)

- To ensure incremental revenue growth through increase in customer base across all product and customer segments

KRA:

- Drive customer acquisition in Mobile, Landline & Broadband businesses

- Drive quality of acquisition of new customers, new account penetration

- Lead the design of and execution of 'go to market' strategy for the entire product portfolio across the key customer segments while managing gross acquisition cost

- Enhance revenue through growth in customer base across all customer segments and product segments

- Drive and direct the implementation of strategies for ensuring sales force effectiveness

- Ensure appropriate utilization of Sales & Distribution budget, for Indirect and Alternate Channels

- Formulation & execution of tariff plans / trade schemes/ bundling offers

- Gross Acquisition Cost Shared: Decisions reached jointly with peers on a collective basis

Sales & Distribution budget:

Contributory: Makes a major contribution to a decision or policy judgment reached by others

- Distribution expansion

Demonstrate (Key competencies):

- Understand financial tools & indices, basic understanding of P&L

- Leadership skills

- Strong customer focus

- Team player with strong interpersonal skills

- Strong communication skills

- High level of planning & execution capabilities

- Ability to multi task & deliver stretch targets