Senior Manager - Marketing - Sports Industry

Roles & Responsibilities:

1. The job of a marketing manager is to promote sports brands, such as a team or league. Sports marketing managers take on a range of duties to achieve this objective.

2. The primary role of sports marketing managers is to develop marketing campaigns designed to support a team's revenue goals.

3. Planning promotional campaigns, conducting market research, providing marketing advice to clients, negotiating contracts, evaluating marketing campaigns or advertisements, and working with various departments to create a marketing plan.

4. Estimating the demand for services or products and developing print, billboard, and digital marketing campaigns as well as radio and television advertising spots.

5. Forming relationships between athletes and brands and maintaining profitable relationships with the brand representatives.

6. Using all forms of media and communication to build, maintain, and manage the reputation of sports organizations ranging from sports agencies, sports training institutions, and sports retailers.

Qualifications:

- 10+ years of proven experience on the same domain with graduation + post graduation

- Preferred candidate would be someone with strong background and passion towards sports

- Strong network with potential athletes in various sports: cricket, hockey & football

- Analytical thinking: analyzing sports trends to develop strategies

- Communication: working effectively with a team or department and communicating clearly throughout the advertising and marketing process

- Creativity: generating imaginative and innovative ideas for campaigns and promotions

- Decision-making: choosing which advertising or marketing strategy to pursue from several options

- Negotiation: reaching business consensus on advertising contracts