Senior Manager - Marketing - Retail/Mall

Sr. Manager Marketing - Retail/Mall

Location: Bangalore

Experience: 8+ yrs in Retail or Mall Marketing

Salary: upto 14 LPA

This position exists to strategize, execute and control marketing activities at the center. It is the responsibility of this position to develop and maintain relationships with developers and agencies. By enhancing the customers experience and creating buzz in the market he/she will ensure the centre's performance in terms of mall consumption and footfalls.

KEY RESULT AREAS/ KEY DELIVERABLES

1. Events and activation

2. Branding and communication

3. PR activities

4. Retailers interaction (PD)

5. Budgeting and strategy

6. Social media/ Digital marketing

KEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES

1. Events and activation

- Prepare quarterly/half yearly/ annual marketing calendar based on region

- Conceptualize and execute the plan

- Increase in footfall and revenue in the entertainment section through corporate tie-ups

- Overall responsible for driving corporate sales, bulk bookings of entertainment category at the center

2. Branding and communication

- Internal Communication - interaction with retailers via newsletter and employee mailers

- External Communication - newspaper campaigns, radio campaigns, outdoor campaign and BTL activation

3. PR activities

- Create PR strategy to achieve stated objective

- Manage PR agencies

- Develop relationship between media and the mall

- Coordinate media meetings

- Draft press releases for the company

4. Retailers interaction

- Partnering with retailers during events and activation at the mall to increase trading density and sales at the mall

5. Budgeting and strategy

- Ensure adherence to annual marketing budget

6. Social media/ Digital marketing

- Identify and brief the agencies for required application

- Increase interaction on the digital space including Facebook marketing

- Promotion of events via digital channel

POSITION REQUIREMENTS

Level of Education : MBA in Marketing

Experience: 8 to 10 years of experience.

COMPETENCIES:

Functional:

- MS Office

- Good writing skills

- Understanding of designing process

- Strong media relations

- Understanding of retail operations

Behavioral:

- Creative outlook

- Good communication skills

- Good coordination skills

- Good negotiation skills