Senior Manager - Marketing - Retail Liabilities - Bank

Given below the position details with a Leading Bank :

Position : Sr.Manager Marketing - Retail Liabilities

Location - BKC Mumbai

Job Role :

- Anchor creation and deployment of marketing communication across product categories

- Project management + multiple stakeholder management experience is a plus

- Should be abreast of current trends with regards to creative formats/types

Roles and Responsibilities :

1. Ideate, conceptualise and execute impactful marketing campaigns for new and existing products

2. Monitor market trends, analyse competition and share actionable insights

3. Create content to promote product usage and services across channels- Liaise with various product teams and gets their inputs to close communications

4. Liaise with agency and monitor output closely to ensure the results are in line with the business objectives

5. Writing, editing & proofreading content for internal and external stakeholders

6. Monitoring campaign progress and ideas on improving performance

7. Timely delivery and execution of projects

8. Analyse data to understand performance trends