Senior Manager - Marketing - Retail Design & Merchandising - FMCG/Retail

Job Guideline

Job: Retail Design & Merchandising Manager (Brand) / Sr. Manager

Professional Field: Retail design & Merchandising

Specialization: Retail Design & Merchandising

Key job accountabilities

To define and create the brand retail design & merchandising image at the point of sales (POS) and elaborate the strategy to implement this image in line with the global brand objectives.

- Create and manage the spatial concept of the brand for any distribution

- Adapt this concept to any merchandising tools and to any business objectives

- Undertake the conception, development & follow-up of flagship stores previously defined with the Zones

- Lead the creation of POS material answering the marketing plan needs

- Develop communication tools for countries to transmit brand values and identity (brand charter, negotiation rules- )

- Manage external suppliers: designers, production teams-

- Be close to the field needs and trends

- Ensure follow-up of budget

Technical & Professional competencies required

- In-depth knowledge of products/category/brand and its promise

- Architecture or interior design skills

- Pragmatic business sense

- Good knowledge of distribution

Education: Should have design education (full time- diploma/degree)

- National Institute of Fashion Technology (NIFT), or

- National Institute of Design ( NID ), or

- Mudra Institute of Communications

Professional Experience:

- 8-10 years exp.

- The candidate must have previous experience in a merchandising role.

Experience in FMCG co. is preferred

Key Competencies:

Must Have:

- Eye for detail

- Technical and design expertise, handling materials (e.g. modular design, props, lighting, vinyls etc.)

- Commercial sense & accounting is a must for this profile (knowledge of MS excel, MS presentation)

- Self-motivated & Should be fluent in spoken and written English

- Ability to work well with internal and external stakeholders ( internal dept & vendors )

- Able to work under pressure with shifting priorities.

Nice to Have:

- Above-average ability for artistic expression

- Knowledge of fashion and art/design industry trends and forecasts