Senior Manager - Marketing - Retail

The company is a chain of premium Lifestyle Shopping Centers across India. They are looking for a Snr Marketing Manager to:

1. Spearhead and oversee the Centre Marketing function for the Chennai Centre which will be one of largest retail and community hubs in the country.

- The position will be responsible for conceptualizing and overseeing execution of marketing activities / events, promotions and commercialization to ensure brand visibility, drive relevant footfall and achieving marketing revenue targets for the center.

2. Drive sponsorship revenues for the center and local level tie ups.

3. Curate events and promotions with retailers specifically for center.

Principal Accountability :

1. Forecasting financial operating budgets for the centre marketing function and ensure the set operating budgets are met;

2. Lead the marketing team via strategizing and executing sound strategies towards achieving marketing targets through continuous events, sponsorships and retail relations;

3. Ensure the marketing SOPs, reporting and escalation matrix are in place and the guidelines are adhered to;

4. Strategizing and driving annual marketing plans for centre;

5. Building strategic marketing plans with the view of enhancing revenue and expansion of business plan;

6. Work with the Marketing Head to develop and implement a universal communication platform for retail centres;

7. Oversee marketing through advertising, promotions, website, digital & social media and visual merchandising, magazine, newsletter in order to enhance the branding and positioning;

8. Devise and oversee execution of the marketing strategies to counter competition and attract customers with unique value propositions and building brand equity;

9. Ensure on-going market intelligence data is available to develop new marketing strategies and close the feedback loop;

10. Work with the digital marketing team and implement the center marketing initiatives and activations to publicize on the various digital media platforms including retailer and event activations;

11. Creating and Implementing special retailer promotion and cross selling and upselling opportunities at center;

12. Timely publishing retailer / consumer facing newsletter;

13. Tie up for sponsorship for center level events and promotions;