Senior Manager - Marketing - Real Estate/Retail

Overall Purpose/Objective of the job:

- Responsible for the overall brand building of the Centre by ensuring effective and comprehensive advertising and public relations operations.

What you will be doing: Key Responsibility Areas (KRAs): Job Description:

- Overall responsibility for planning the PR and advertising operations to enhance the image of the Centre (Mall) by ensuring regular advertising using all possible media as well as good coverage of various events/ occasions/ initiatives, etc

- Initiate the preparation of a detailed advertising plan for the Centre, brief the advertising agency on the same and ensure effective implementation of the various components of the plan

- Plan for the requirement of outdoor hoardings and signage on the basis of the area/ size, type of signage, position / placement of the signage etc.

- Update the target audience through newsletter about the Centre (new offers/ deals, new stores at the Centre), participation by retailers through interviews and features, in conjunction with the advertising agency

- Effective use of various social networking sites (Facebook, Twitter, Ibibo, etc.) maintaining a connect with select target audience and for promotion of various initiatives of the Centre

- Explore partnership with various magazines and radio channels either as part of barter exchange or otherwise, for the promotion of the various activities of the Centre

- Identify PR opportunities for the Centre by reviewing the Marketing calendar and identifying events/ initiatives that have a feasible PR opportunity

- Monitor the performance of the selected Advertising agencies against defined Service Level Agreements (SLAs) and also evaluation post every event

Candidate Specification:

- Should have 6-8 years of experience into all aspects of Marketing: ATL, BTL, digital marketing, branding, events, PR.

- Good analytical skills/ budgeting, good with numbers, market research skills

- Preferably from retail

- Should possess excellent communication skills

- Maturity and dependability

- Good experience and good growth in career

- Experience of media buying

- Leadership skills, should have the ability and confidence to handle a team.