Senior Manager - Marketing - Pharma/Healthcare

Roles and Responsibilities:

- Formulating and executing the marketing plan across all channels including online and offline.

- Refine and develop the existing marketing strategy and build consensus among relevant stakeholders

- Detail out the strategy into multiple initiatives and work on the blueprint for each of these initiatives

- Own multiple traffic channels for prospective patients including Company's own site, outbound marketing, Affiliate marketing, SEO and free search initiatives & SEM, In-store communication and hyperlocal presence.

- Constantly deriving learning from campaigns and across channels, establishing best practices and efficient processes

- Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization

- Ensure effective collaboration within the marketing team to ensure timely and quality delivery

- Developing store-wide promotions and working closely with Regional Managers and Cluster Managers to schedule and execute them

- Designing and executing successful customer experiences

- This role requires a high degree of stakeholder management and provides exposure across departments

- Identifying problems and opportunities and responding accordingly, engaging cross-functional teams where necessary

- Design and implement the strategy for delivery of newsletters and short content videos via online channels including email marketing, blog, and social media

- Collaborate with Clinical team for development and delivery of content pieces and customized newsletters to customers

- Manage communication of Company's brand across different platforms including hyper local activities, blogs, news and social media, SaaS marketplaces, and other channels

- Develop and execute the events strategy, including setting up organized events/camps, and collaborating with other internal teams to represent Company at these events

- Identify new content partnership opportunities and foster strong collaboration for co-branded reports

Basic Qualifications:

- Master's in communication or Marketing or Business (preferably from premium institute)

- 4-10 years of experience in related field.

- Excellent written and verbal communication skills

- Ability to use hard data and metrics to make and support decisions

- Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment

- Strong bias for action and ability to prioritize

- A desire to participate in change and appreciate a dynamic environment with rapidly changing priorities

In case of your Interest, Kindly revert me back with the following details as confirmation.

Updated CV
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Willingness to work 6 Days for a week( Monday - Saturday) 
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