Senior Manager - Marketing - Money Transfer Segment - Telecom

Money Transfer Segment - Senior Manager

Role purpose :

- To Design and execute the overall Money Transfer strategy based on customer insights in order to increase the Utility revenue and profitability & gain competitive share for the segment.

- To develop holistic understanding of the TG, Category dynamics and distribution network insights & Understand Customer habits, needs and study existing / potential Money Transfer solutions

- Develop Money Transfer related market intelligence & insights from the perspective of Consumers, Industry & Competition

- Plan & execute GTM across channels & develop highly tailored content for product presentations, demonstrations and training

- Product Pricing, Promotion and Target setting for channels

- Own Current year & Year on Year Revenue and customer targets for the Money Transfer category

- To lead specific projects within the Money Transfer - segment strategy- that support new customer acquisitions and Money Transfer Market share

- Create synergies with Telco Segment Leads to create integrated product offerings

Key accountabilities and decision ownership :

- Create annual Money Transfer segment plan and strategic roadmap.

- Initiate and generate innovation ideas to drive new customer acquisitions along with consumer insights team

- Lead and execute cross functional delivery projects on Money Transfer, segment specific acquisition and U&R projects Support Marketing head and work with CVM team to define BTL/Upselling and retention strategy

- Design GTM activities in line with the Money

- Transfer segment strategy along with S&D /circles and Product and Services teams

- Seek inputs on pricing and product development based on consumer insights to P&S team and decide on Pricing

- Review and shape the communication plans working closely with Brand team to ensure that all ATL & BTL communication is in line with Money Transfer segment positioning and strategy

Key performance indicators :

- Money Transfer Segment P&L and revenue market share targets

- YoY growth targets

- Innovation & Enablement of the Segment

- Project specific KPIs

Nithya Angeline

08040001320