Senior Manager - Marketing - Mobile Consumer Technology

Location - Hyderabad

Company - Global Leader in language technology offerings for Mobile Consumers

Responsibilities:

- Unconventional marketing programs need to be driven using the web, social, PR, Mobile, Brand portal and events based marketing vehicles.

- Should build marketing programs using strong interface of technology to drive efficiency into the marketing programs.

- Work with multiple marketing support agencies to deliver the various unconventional marketing programs requirements.

- Build all the programs based on a success rate measurement models that will ensure we are generating maximum efficiency of the marketing investments.

- Should have a strong aptitude to take risks of trying new marketing mediums to reach the target customer group.

- Build a brand web portal that would help in engaging our target group also existing customers in an exciting simpler way.

- Develop and execute web based functionalities strategy that would make the existing customers life simpler and efficient using the brand portal.

- Create data driven scientific measurement models to measure the marketing investments success and drive efficiency.

- Develop the various creative requirements for executing the various unconventional marketing campaigns

- Has a strong control on the budgetary investments and ensure plans are as per the agreed marketing investments budget

Key Skills: - #mobile app marketing #App Store Optimization #Mobile App Analytic platforms # mobile appraiser base and engagements #app marketing # Online Paid ad