Senior Manager - Marketing - Media

The company started in 2007 with a vision to launch and build international brands in India.

They operate their brands through many channels such as mono brand stores, shop-in-shop stores, multi-brand ecommerce and mono-brand ecommerce. Currently they run a grand total of 142 brick and mortar stores and a robust Ecommerce and SIS channel.

Job Description:

1.Creating a marketing plan: A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and absolutely quantifiable. The plan should span across:

a. Media Planning and Buying

b. Digital Marketing

c. PR

d. Event and Activations

e. CRM

2. Building a comprehensive view of the business: Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketer.

3. Building a partnership network: An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

4. Budgeting and Time Management: We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

5. Negotiation: Negotiating on behalf of the brand and the company is a key part of every marketeers job. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition.

ONLY CANDIDATES WHO HAVE COMPLETED THEIR MBA FROM PREMIER INSTITUTES SHOULD APPLY.