Senior Manager - Marketing - Marketing Strategies & Product Launch

We are looking for someone in Marketing with expertise in Marketing Strategies & Product Launch.

PFB- JD

1. Build inspiring technology showcase assets that excite customers and drive awareness of products in the market and engage with key influencers.

2. Identify, develop and/or manage the creation of a variety of content types - written, videos, presentations, tool kits etc.

3. Experience in planning and executing multiple, complex marketing programs including budget management

4. Create innovative marketing campaigns and technology showcases for SaaS solutions.

5. Partner with developer relations and engineering to develop industry leading product demonstrations for major events, including executive keynotes.

6. Develop compelling positioning and messaging for business solutions;

7. Experience marketing networking products, particularly in the FMCG, Finance, Pharmaceutical and Consumer Products enterprise space

8. Successful track record of working collaboratively across multiple engineering and marketing teams

9. Outstanding written and oral communication skills and strong organizational skills.

10. Coordinate and manage across cross-functional teams, working with PR, Research, Marketing and Sales teams, product and executive stakeholders

11. Leadership, people management experience, and ability to influence at all levels and work effectively across functions and geographies.

12. Demonstrated analytical skills and ability to develop product strategy/positioning, business plans, customers and market insights, analyze campaign effectiveness/ROI, think strategically about complex issues leading to thoughtful recommendations, action plans, and campaigns that drive high ROI.

13. Interest in analyzing small and medium business products, customers and market dynamics and strong aptitude for determining the optimal way to position products in the market.

14. Launch end-to-end marketing projects, including planning, creative development, execution, budget management, measurement and optimization of projects with partner brands and agencies.

15. Generate and execute big never-been-done-before ideas, identify gaps and opportunities, that will make lasting impacts.

16. Demonstrated digital marketing, pushing the limits of technology to tell stories and bring product experiences to life in new and remarkable ways.

17. Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response and brand or consideration goals.

18. Partner with the Channel leads for integrated campaign and oversee media agency to execute and manage tactical aspects of media plans;

19. Drive data-driven analysis and insights to improve campaign effectiveness and value to the business; Report on the progress and business impact of performance media campaigns (i.e. sales, app installs, subscriptions, etc.).

20. Lead world-class customer experience testing and insights to improve the customer journey throughout the marketing funnel (i.e. media placement, ad creative, landing page experience, conversion path).

21. Demonstrable proficiency and technical skills in SEO,AdWords, DoubleClick, and Google Analytics, and a strong point of view on how to best leverage biddable to achieve campaign goals.

22. Proven track record of using biddable media to acquire, engage, and nurture users throughout the funnel.

23. Strong business acumen and proven track record of creating senior management-level presentations.

24. Ability to craft communication strategy and narrative from the ground up, and present it clearly and compellingly to stakeholders.

25. Developing an Alliance strategy with System Integrators, OEM solution partners, etc.

Team V KONNECT