- Drive the marketing, advertising, branding & public relations strategy to increase visibility, consumption & footfalls for luxury jewellery to HNIs
- Responsible for digital, traditional, ATL, BTL, print media & PR
- Review marketing & exhibition calendar of events, branding & promotional activities
- Review annual marketing budget including detailed revenue & expense projections
- Maintain scalable marketing processes to ensure best practices in campaign & lead management
- Assess the credibility, commercials & finalize agencies; ensure consistent brand voice across all marketing channels, platforms & with agencies
- Identify potential partnerships, alliances & collaborations for the brand
- Initiative in media deals, exhibitions for brand building & to increase overall consumption
- Analyse advertising spend, customer response and sales conversions wrt marketing budget
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