Senior Manager - Marketing - IT

Senior Manager - Marketing - Account Based Marketing

Account-Based Marketing (ABM):

- Develop and execute ABM strategies tailored to key target accounts, aligning with overall business objectives.

- Identify and prioritize high-value accounts through data analysis and segmentation.

- Collaborate with sales teams to create account-specific marketing plans and campaigns.

Customer Engagement Strategy:

- Craft and implement customer engagement programs designed to nurture and retain existing customers.

- Develop personalized messaging and content to enhance the customer experience at each touchpoint.

- Monitor customer engagement metrics and adjust strategies as needed to maximize customer satisfaction and loyalty.

Data-Driven Insights:

- Leverage data and analytics to gain insights into customer behavior, preferences, and needs.

- Utilize customer data to personalize marketing campaigns, offers, and communications.

- Continuously refine strategies based on performance data and customer feedback.

Content Development:

- Collaborate with content creators to produce engaging and relevant content that resonates with target accounts and existing customers.

- Ensure that content aligns with the buyer's journey and supports ABM and customer engagement goals.

Multichannel Marketing Campaigns:

- Plan and execute multichannel marketing campaigns, including email marketing, social media, webinars, and events.

- Coordinate marketing efforts to ensure a consistent and cohesive customer experience.

- Customer Advocacy and Referral Programs:

- Develop and manage customer advocacy programs to identify and mobilize satisfied customers as advocates.

- Create referral programs to incentivize customers to refer new business opportunities.

Performance Measurement:

- Define and track key performance indicators (KPIs) related to ABM and customer engagement efforts.

- Regularly report on campaign performance, customer engagement metrics, and ROI.

Collaboration and Alignment:

- Foster strong collaboration with sales, customer support, and other relevant teams to ensure a unified approach to customer engagement.

- Share insights and feedback between marketing and other departments to improve the overall customer experience.

Qualifications:

- Degree in Marketing, Business, or a related field.

- Minimum of 5 years of professional experience in ABM and customer engagement marketing.

- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).

- Strong analytical skills and the ability to derive actionable insights from data.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

- A customer-centric mindset with a passion for enhancing customer relationships.

- Up-to-date knowledge of industry best practices and emerging trends in ABM and customer engagement.