Senior Manager - Marketing - Internet/Online

- Understand user behaviour during acquisition, conversion, and retention stages by studying the aspects, website features and player activity to obtain a holistic understanding of the product.

- Strategize, implement and experiment (A/BTest) new creative communication ideas

- Formulating and executing the customer acquisition strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication

- Stays abreast of mobile & email marketing best practices.

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Stay abreast of and recommends mobile & email marketing best practices.

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- This role requires a high degree of stakeholder management and provides exposure across departments and will be leading a small team

Minimum Job Qualifications:

- 4-6 years of Marketing Experience including Digital marketing

- Has closely worked with creative and media buying agencies

- Strong understanding of the Digital Marketing ecosystem & skillsets for the same

- Experienced in driving research projects for consumer insights

- Excellent project management skills

- Can drive multiple high priority projects parallelly

- Extreme attention to details

- Excellent communication skills, both verbal and written

- Excellent team player

- Ability to work with data and uncover insights into consumer mindset.